Pikeville's Curated Retail Destination
What if your everyday essentials could feel this beautiful?
At Southern Prep, we curate pieces that blend Southern warmth with refined taste — because the things you carry, wear, and keep should tell a story worth sharing.
Our Story
Rooted in Pikeville,
refined with purpose
Southern Prep was born from a simple belief: that shopping should feel like discovering something meant just for you. Nestled on North Mayo Trail, our shop is more than a retail space — it's a gathering place for people who appreciate quality, intentionality, and the quiet confidence of well-made things.
Every item on our shelves is thoughtfully selected, from everyday essentials to statement pieces that elevate the ordinary. We're not chasing trends — we're curating a collection you'll reach for, again and again.
100%
Curated Selection
Local
Pride & Passion
You
At the Center
What We Offer
Find your signature piece
Whether you're looking for a thoughtful gift or a treat for yourself, our rotating collection brings together quality and character in every category.
Curated Goods
From artisan accessories to handcrafted home essentials, every product is chosen for its quality, story, and the way it makes you feel.
Gift & Occasion
Birthdays, holidays, or "just because" — our gift selections are wrapped in thoughtfulness, with options for every budget and relationship.
Southern Hospitality
Walk in as a customer, leave as a friend. Our team takes genuine pride in helping you find exactly what you're looking for — no rush, no pressure.
Gallery
A glimpse inside Southern Prep
Kind Words
What our visitors say
"I walked in for something small and walked out with three things I absolutely love. The selection is incredible — every piece feels intentional and special."
— A Proud Pikeville Local
"Best gift shop in the area, hands down. I always find the perfect present here, and the team is so warm and helpful. It's my go-to stop every time."
— A Loyal Customer
"There's something magical about the way everything is put together in this shop. It feels like home — warm, welcoming, and full of treasures you didn't know you needed."
— A Happy Shopper
Visit Us
We'd love to
welcome you
Come browse our collection in person, or reach out with any questions. We're always happy to help you find exactly what you're looking for.
Address
4559 N Mayo Trl
Pikeville, KY 41501-3207
Phone
(606) 984-5298